Felina GmbH produce corsetteria e lingerie per la donna da più di 125 anni, adattandosi allo spirito del tempo e seguendo i trend della moda. A livello internazionale, l’azienda è ben riconosciuta dai partener commerciali come specialista per le grandi taglie.
Nel 2005 è stata lanciata Conturelle by Felina, un nuovo brand di successo rivolto anche alle grandi coppe.

Oggi Felina presenta due collezioni con vendite che risultano molto importanti tra le linee di intimo Felina e Conturelle by Felina; i modelli si rifanno ai trend odierni mentre la vestibilità e funzionalità offrono un confort ottimale alle donne che necessitano di grandi taglie.

La produzione di corsetti e lingerie per grandi coppe rappresenta il core business di Felina. Le attività future vedranno una concentrazione strategica nel settore lingerie con l’intento di un’ulteriore espansione di Felina nel mercato internazionale dell’intimo.

Felina GmbH produce corsetteria e lingerie per la donna da più di 125 anni, adattandosi allo spirito del tempo e seguendo i trend della moda.
A livello internazionale, l’azienda è ben riconosciuta dai partener commerciali come specialista per le grandi taglie.
Nel 2005 è stata lanciata Conturelle by Felina, un nuovo brand di successo rivolto anche alle grandi coppe.

Oggi Felina presenta due collezioni con vendite che risultano molto importanti tra le linee di intimo Felina e Conturelle by Felina; i modelli si rifanno ai trend odierni mentre la vestibilità e funzionalità offrono un confort ottimale alle donne che necessitano di grandi taglie.

La produzione di corsetti e lingerie per grandi coppe rappresenta il core business di Felina.
Le attività future vedranno una concentrazione strategica nel settore lingerie con l’intento di un’ulteriore espansione di Felina nel mercato internazionale dell’intimo.
“La politica di focalizzare il core business nell’area dell’intimo consente a Felina di essere ben posizionata per affrontare le future sfide internazionali; per questi importanti motivi strategici lo sviluppo delle future collezioni mare non rientra più nella pianificazione aziendale” spiega Jürgen Wollenschläger, AD di Felina AG.

I fatti
Felina GmbH di Mannheim, filiale al 100% di Felina International AG, Svizzera, vanta un’esperienza di 125 anni nella lingerie e corsetteria.
Nella partecipata direzione commerciale oggi Jürgen Wollenschläger è responsabile del marketing e delle vendite internazionali.
Hanspeter Sigrist è invece responsabile della finanza, logistica e produzione.

Il concetto relativo alla collezione
Con i due suoi segmenti relativi alla lingerie tradizionale- Felina e Conturelle by Felina- Felina soddisfa i bisogni diversificati e le richieste della donna dalla coppa A fino alla coppa H.

Felina offre una perfetta vestibilità, qualità eccellente e un look elegante anche per le taglie grandi per le donne che prediligono uno stile classico ma al tempo stesso moderno. In questo segmento la funzionalità è essenziale soprattutto per quanto riguarda la vestibilità e il confort. Il design è sempre al servizio del comfort.

Conturelle by Felina è concepita invece per la donna moderna che vuole abbinare un look sensuale con il confort anche nelle taglie grandi. La collezione Conturelle è composta da serie fashion e serie di base, sempre attuali.

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As a special highlight to mark the end of the anniversary year, Felina is presenting Conturelle Fashion range 79 as an exquisite gift line. Featuring elegant embroidery adorned with Swarovski crystals, Felina once again shows that it leads the race both in stylish chic and maximum comfort – even in large cup sizes! In its 125th anniversary year the traditional company from Mannheim focuses on the latest trends – and invites you to enjoy this gift range for yourself or as a present for your loved ones.

As a special highlight to mark the end of the anniversary year, Felina is presenting Conturelle Fashion range 79 as an exquisite gift line. Featuring elegant embroidery adorned with Swarovski crystals, Felina once again shows that it leads the race both in stylish chic and maximum comfort – even in large cup sizes! In its 125th anniversary year the traditional company from Mannheim focuses on the latest trends – and invites you to enjoy this gift range for yourself or as a present for your loved ones.

For Christmas we all want something special. Elegant lingerie has always been top of every woman’s wish list. Be it as a gift from your loved one or present for yourself. But one thing is certain: Conturelle Fashion range 79 will be the highlight under any Christmas tree thanks to its outstanding design!

This high-quality gift range is predestined for Christmas business, as apart from the usual parameters like fit, quality and beautiful look it is of an extraordinary opulence. Made of bicoloured Italian embroidery on sheer tulle and featuring an optimum fit, it comes in a wide range of sizes from A to H cup. Sophisticated fan-shaped embroidery motifs with colour-coordinated Swarovski crystals on the cups lend this lingerie a distinctive look. As a Christmas present the anniversary range stands out for its elegance as befits the festive occasion.

The range comprises an underwired bra, bra with plunge neckline, thong, minibriefs, bikini briefs and a wide suspender belt with remov-able suspenders. All garments are available in elegant black and ruby – an intensive shade of red.
With its decorative Conturelle Fashion range 79 the Mannheim-based specialist once again proves its expertise in lingerie with a high aesthetic value and quality standards even in large sizes.

Special features of Fashion range 79:
• Bicoloured Italian embroidery
• Elegant embroidery motifs with Swarovski colour crystals
• Underwired bra with outer panel up to H cup sizes
• Trend colour ruby – an intensive shade of red
• Sophisticated suspender belt for an attractive outfit

Delivery dates:
Fashion range 79: October 2010

Cups /sizes:
A - H; 70 -105
Brief sizes 36 - 50

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Comfort of wear always takes centre stage for Felina Body Forming. The Mannheim-based lingerie specialist aims to create perfect innerwear that gently shapes a feminine silhouette for confident women – even in large cup sizes.

Body Forming range 56 Emotions :
In time for the Christmas season Felina is bringing out a popular range in an attractive new colour. The moulded underwired bra and bikini briefs of the Emotions range will be offered in fashion colour grenadine, a bold red, for sales starting in April 2010.

Comfort of wear always takes centre stage for Felina Body Forming. The Mannheim-based lingerie specialist aims to create perfect innerwear that gently shapes a feminine silhouette for confident women – even in large cup sizes.

Body Forming range 56 Emotions :
In time for the Christmas season Felina is bringing out a popular range in an attractive new colour. The moulded underwired bra and bikini briefs of the Emotions range will be offered in fashion colour grenadine, a bold red, for sales starting in April 2010.
Emotions makes women’s dreams come true. The timeless look of the delicate, shimmering foliage embroidery on bras and briefs empha-sizes the sensual look and provides matchless comfort. Another benefit of the range lies in the excellent quality of the fabric. The supple mate-rial, a high-quality blend of an elastic microfibre with cotton, feels like a second skin.
The elegant set in grenadine for this year’s holiday business meets high customer standards in every respect – both in quality and look.

Special features of the Emotions range:
•Microfibre fabric with cotton content and strong control properties
•Comfortable straps that become wider with size
•Available up to G cup sizes
•Trend colour grenadine – an intensive shade of red

Body Forming range 63 Moduleur:
In light of the success of the Moduleur range, Felina has decided to of-fer the entire range in sand – an elegant nude shade – for summer. The two moulded bras feel absolutely great on the skin thanks to seamless cups and – like the smooth briefs – show no visible lines under tight outerwear.

Special features of the Moduleur range:
•Smooth moulded look
•No visible lines under outerwear
•Soft bra with comfortable tapering straps
•Available up to G cup sizes
•Colour sand – a trendy nude

Delivery date:
Emotions range: October 2010
Moduleur range: July 2010

Cups/sizes:
A - G; 75 - 105
Brief sizes: 36 - 50

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The year is 1885, and trade and industry are booming at a furious pace under the German Kaiser. Thanks to technical progress corsets that were once hand-made can now be manufactured industrially. In this period many corset factories are founded in the Württemberg region in the south of Germany with products replacing the garments that formerly needed to be imported from France.

The year is 1885, and trade and industry are booming at a furious pace under the German Kaiser. Thanks to technical progress corsets that were once hand-made can now be manufactured industrially. In this period many corset factories are founded in the Württemberg region in the south of Germany with products replacing the garments that formerly needed to be imported from France.

The start-up years
This is also the year when Eugen Herbst writes the first chapter of 125 years of our corporate history in a small house in Bad Rappenau. Only five years after its foundation the company already moves to Mannheim to take advantage of better transport connections there. In 1893 a cardboard box factory is added to the fast-growing company to make packaging for its products. Just before the turn of the century it relocates again to a new plant in the Lange-Rötter area of Mannheim-Neckarstadt where Felina still has its headquarters today. The company continues expanding, opening an adjacent ironware factory in 1907 for the production of hook bands, fasteners and boning for “corsage fabrication”.

The “new” straight lines of women’s fashion also have an influence on “undies” in the early 20th century. Women no longer wear corsets but a girdle or tight-fitting suspender belt. The Mannheim plant also gradually switches its production to foundation-wear. On 17 April 1915 it registers the “Felina” trademark for bras as number 205 379 – the birth of the company’s later name.

In the following years several new buildings are added to the company headquarters and a branch is founded in Mannheim-Feudenheim. By 1928 the company already employs 660 workers. 90 per cent of its staff are women - making Felina a pioneer for female work in Mannheim. 3,000,000 different products made of tricot fabrics, drill and broché materials are sold at an average price of RM1.52 in 1929. In the following year Felina opens branches as part of its expansion to international markets in Milan, Paris, Zurich and London.

In 1936 Richard Greiling takes over the factory from Eugen Herbst. The following war years are marked by rationed raw materials, a shortage of personnel and the loss of foreign markets. On the night of 3 June 1944 the factory complex is more or less destroyed by an air raid.

Post-war years
During the post-war years Felina has to be rebuilt. While production kicks off again with fabric scraps, its characteristic production facilities in the square between Lange Rötter, Melchior and Holzbauerstrasse are erected from 1949 to 1954. By the 70th birthday of company owner R. Greiling in 1952 the Felina complex houses three different companies: Felina GmbH, Greiling-Werke GmbH underwear factory and Greiling shoe factory. By this time Felina is already exporting to 50 countries world-wide. In 1955 the work facilities occupy a space of over 20,000 sqm. And expansion continues – 1957 sees the opening of a branch in Kaiserslautern, making Felina the second-largest corsetry factory in Germany.

As a well-known corsetry brand Felina also represents Mannheim at the Brussels World Fair in 1958. The press reports: “…Especially teenagers want corsetry in a colour that matches their petticoats, this is why the new Felina fashion colours turquoise, flamingo and lemon enjoy great popularity …”. To meet high demand Felina opens new production plants in Ketsch and Worms. The following year Felina France is founded in Strasbourg.

The 1960s and 70s
On its 75th anniversary in 1960 Felina employs a staff of 2,500 in its main plant in Mannheim, as well as in the branches in Kaiserslautern, Ketsch and Worms. 250 different Felina styles are sold world-wide with Italy, Switzerland, Holland, Norway and Sweden being the main export markets. In order to conquer the EFTA countries, Felina opens a corsetry factory in Vienna, Austria. By now it exports products to over 60 countries world-wide.
Its production transforms 25 tons of metal into boning, spirals, clasps, fasteners and hooks every month. Embroidered nylon fabrics from Switzerland and Austria, attractive lace from France, brocade fabrics from Italy and poplin, satin, lawn and taffeta from German weaving mills are turned into stylish waist cinchers and bras.
New features include superstretchy raschel elastic that makes the products much more comfortable to wear. In an exclusive co-operation with Bayer Felina successfully launches the elastomer fibre Dorlastan on the market. The creations of the 1960s are dominated by the colours black, white and ice-cream shades – the new fashion colours being helio, geranium, capri and midnight blue.
In these years further training for sales staff already takes priority for Felina. All the year round corsetry specialists are offered training courses.

In the 1960s Felina creates a milestone by launching the first bra with elastic straps – Felina’s Hexlein is born.
In the movie Zur Sache, Schätzchen a scantily dressed Uschi Glas creates a stir wearing a corset. Felina develops a “Schätzchen bra“ and Uschi Glas becomes the face of Felina’s advertising.
Felina opens further foreign plants in Yugoslavia and Prague. During the days of the Iron Curtain Felina already signs a co-operation agreement with a Hungarian state-owned company in 1979. Many years later, during privatisation, it acquires a majority stake in this production plant - still the group’s largest manufacturing site today, from where Felina delivers high-quality products for the international market.

The turbulent 1980s
Once again women’s fashion is key for the development of lingerie in the 1980s. Trousers become an established part of women’s clothing – panty girdles go out of fashion and underwear is reduced to the bare essentials. Mini briefs, transparent bras or even going braless are en vogue. In 1980/81 Felina is faced with economic problems. After the diversification processes into various sectors initiated a few years before the company suffers a marked decline in orders and economic losses.

A Swiss investors’ group takes over Felina in 1982 and founds Felina International AG in Wettingen near Zurich. Felina GmbH in Mannheim is a wholly owned subsidiary and the operational headquarters. In the mid-1980s the company recovers again. In 1988 it introduces a range that makes sales history over the next few years due to its unique fit – the “Weftloc” range.

1989 is the year of political opening of the Eastern Bloc. Felina is commissioned by the Russian government to modernise the textile and clothing industry. This is the basis of a co-operation with a Russian production company. In the same year Felina founds a distribution company in Madrid, Spain, and completely takes over a Polish production plant from its former co-operation partner. In the following years it opens further sales branches in Portugal and Czechoslovakia. And 1994 sees the start-up of a highly successful branch in Moscow.

Felina in the new millennium
In the first few years of the new millennium Felina prepares the ground for a very successful expansion of its existing product portfolio. In addition to classic corsetry under its Body Forming brand Felina launches a new lingerie collection in 2005, which offers Felina’s traditional perfect fit even in large cup sizes while meeting the highest quality and aesthetic standards: Conturelle.

In the same year Felina’s brand image is rejuvenated by a complete relaunch, modernising its merchandise presentation and restructuring the entire brand portfolio.

In its anniversary year the lingerie specialist offers everything that meets the needs of confident modern women – especially in large cup sizes - with its Felina Body Forming and Conturelle by Felina brands.

For retailers Felina has been a reliable partner for 125 years. In addition to its collections that boost sales and generate great returns the company offers comprehensive services to support its international retail partners. Besides its tailor-made space management concepts that are perfectly aligned with the Conturelle and Felina Body Forming collections, and its shop-in-shop system, Felina offers competent support and advice through its visual merchandising team. Regular consulting sessions at the POS by Felina sales consultants and an advanced seminar concept for lingerie sales staff round off the manufacturer’s service expertise.

Since 1982 Felina GmbH Mannheim has been a wholly owned subsidiary of Felina International AG Switzerland. From this year Werner Baumgarten has headed the operational HQ as a delegate of the board of management of Felina International AG and as managing director. In 1997 Heinz Horn took over at the helm, shaping the history of the lingerie manufacturer for the next few years and taking the company into the new millennium. In 2003 the ground was prepared for a new generation of managers at Felina. Hanspeter Sigrist was appointed as second managing director and Jürgen Wollenschläger succeeded Heinz Horn in 2007.
Under the shared management of Felina International AG Jürgen Wollenschläger is now head of the international marketing and distribution division while Hanspeter Sigrist is responsible for the financial, logistics and production divisions.

Current facts and figures
In 2008 Felina made a turnover of 58 million euros with an export share of over 60%. Its export activities to over 60 countries are controlled by its own distribution companies/branches in the countries Benelux, Austria, Switzerland, Italy, France, Spain, Portugal, Hungary, Poland, Russia, Czech Republic, Slovakia, Bulgaria and the USA.
The company also owns plants in Hungary and Poland and has a staff of 1,000 employees world-wide.

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Winter 2010/2011 will be very feminine with lavish embroidery in warm colours to express the effect feminin - the essence of Conturelle by Felina. Conturelle offers both maximum comfort up into H cup sizes and a sensual look, as the Mannheim-based lingerie specialist knows that women with plus cup sizes also want to dress seductively. Celebrating its 125th anniversary in 2010, Felina once again shows this in its new NOS range and three fashion ranges.

Winter 2010/2011 will be very feminine with lavish embroidery in warm colours to express the effect feminin - the essence of Conturelle by Felina. Conturelle offers both maximum comfort up into H cup sizes and a sensual look, as the Mannheim-based lingerie specialist knows that women with plus cup sizes also want to dress seductively. Celebrating its 125th anniversary in 2010, Felina once again shows this in its new NOS range and three fashion ranges.

Fashion range 76:
Be it black, vanilla or maroon, an elegant brown - warm, intensive colours are key for the look of this fashion range. A semi-sheer fabric with subtle stripes and elegant tulle embroidery make the individual garments look very feminine and guarantee maximum comfort even in H cup sizes. Little details like matching embroidery motifs on the bra straps and dainty bows as adornments add a touch of graceful flair. The range comprises two bras – an underwired bra with the tried and tested outer panel that provides the bust with perfect lateral support and a delicate cleavage bra with a narrow gore that is striking for its unique lightweight look. The range is rounded off by a thong, mini briefs and bikini briefs.
Special features of the fashion range 76:
•Semi-sheer look with elegant embroidery
•Underwired bra with outer panel even in H cup sizes
•Trend colour maroon – an autumnal brown

Fashion range 77:
Lightweight, sheer fabrics in havana and black combined with lavish multicoloured tulle embroidery perfectly accentuate the effect feminin. Generous floral motifs adorn all styles and add a bit of subtle colour to intimates. Little ornamental bows show attention to detail and make a perfect finishing touch. The sheer effect of the underwired bra emphasises the tasteful look of this elegant lingerie. The cleavage bra gently shapes the bust with padded cups. A matching thong with decorative embroidery, mini briefs and a fashion-forward shorty are also available.
Special features of Fashion range 77:
•Lavish, multicoloured embroidery
•Delicate, sheer effect with ultrastrong control properties
•Trend colour havana – a metallic shade

Fashion range 78:
This range is very trendy and fashion-forward: multicoloured print fabrics with contrasting embroidery lend the garments a distinctive flair. Expressive animal prints in earth and berry shades add an exotic effect. The range consists of an elegant underwired bra with an attractive gore solution and the tried and tested internal panel that offers the bust perfect control even in G cup sizes, as well as mini briefs and bikini briefs.
Special features of fashion range 78:
•Trendy animal prints in autumn shades
•Contrasting floral embroidery
•Underwired bra with an attractive gore solution

NOS range 15 Mystère:
Classic NOS colours like black, vanilla, white and ruby as an autumn fashion statement are perfectly co-ordinated and make the collection look very harmonious. Subtle multicoloured embroidery gives this new NOS range a distinctive flair with an elegant embroidery motif adorning the straps. Our tried and tested underwired bra with its outer panel guarantees perfect control even in H cup sizes. The padded balconnet bra with its vertical cup seam creates a strikingly beautiful cleavage. The range is rounded off by mini briefs, bikini briefs and a high-waisted control panty.
Special features of NOS range 15 Mystère:
•Floral multicoloured embroidery
•Underwired bra with outer panel even in H cup sizes
•Padded balconnet bra
•Trend colour ruby – an intensive red

Delivery dates:
Fashion range 76: August 2010
Fashion range 77: September 2010
Fashion range 78: August 2010
NOS range 15 Mystère : July 2010

Cups/sizes:
A - H; 70 -105
Brief sizes 36 - 50

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The comfort factor has always been crucial for Felina Body Forming. The aim of the Mannheim-based specialist is to create a perfect foundation for confident women gently shaping the curves and figure – even in large cup sizes. In the autumn/winter collection of its anniversary year 2010 Felina offers both modern elegance and maximum control with its familiar expertise. Thanks to a high-quality bi-elastic fabric and elaborate voile embroidery the “Passion” range simply feels great on the skin and looks breath-taking thanks to exquisite matte / shine contrasts.

The comfort factor has always been crucial for Felina Body Forming. The aim of the Mannheim-based specialist is to create a perfect foundation for confident women gently shaping the curves and figure – even in large cup sizes. In the autumn/winter collection of its anniversary year 2010 Felina offers both modern elegance and maximum control with its familiar expertise. Thanks to a high-quality bi-elastic fabric and elaborate voile embroidery the “Passion” range simply feels great on the skin and looks breath-taking thanks to exquisite matte / shine contrasts.

Passion is irresistibly feminine and charmingly elegant. With tasteful colour-coordinated embroidery on tulle and a high-tech microfibre fabric Felina Body Forming range 18 once again meets the wishes of discerning women for perfect control and subtle figure-shaping properties combined with a modern look. Lovingly crafted details testify to the lingerie manufacturer’s high quality standards. Basic colours like vanilla, black, white and maroon, an elegant brown, underline the tasteful look of the range. Gentle control and maximum comfort are always key for the Body Forming collections – including the bras. The larger the size, the wider we have made the straps – in order to take pressure off the shoulders. Lateral panels on the soft bra and underwired bra create an attractive cleavage and provide control even in H cup sizes. Felina also offers matching mini briefs, bikini briefs and control panties that gently shape the figure. Thanks to its figure-shaping central back seam, flattering lines and reinforced front with elastic tulle the non-underwired one-piece is also an absolute highlight of this range.

For sales starting in January Felina has added an attractive new colour to its successful Body Forming range 63. The selected garments in the basic colour sand will look very flattering on any wearer.

Special features of the Passion range:
•Bi-elastic microfibre fabric with strong control properties
•Wider straps for larger sizes
•Lateral panels on the cups
•Available up to H cup sizes
•Non-underwired one-piece with reinforced front
•Trend colour maroon – an autumnal brown

Delivery date:
Passion range: Late July 2010
Moduleur range: April 2010

Cups/sizes:
B - H; 75 - 110
Brief sizes 38 - 50, or 75 - 100

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